How do companies move from AI enthusiasm to measurable business impact? In this session, Axel Abulafia and Erik Davidsson from CloudX share the strategic roadmap that turned their organization - and their clients - into AI-first players. As the first company in the world with 100% of its staff certified in AI, CloudX demonstrates how capability building can accelerate cultural and business transformation. They’ll reveal key decisions: investing in cross-company initiatives, building an internal R&D hub, and scaling real AI agentic projects from proof of concept to enterprise deployment. The talk contrasts the simplicity of demos with the complexity of real adoption - data, systems, and people. The result: smarter workflows, faster hiring, and measurable growth in AI-driven corporate revenue. A practical story of transformation beyond the hype.