London's most exceptional AI company? Synthesia are right up there. Here, their CEO - Victor Riparbelli - outlines how generative AI is democratizing video creation - enabling anyone to turn written content like slides or articles into professional-grade, personalized videos without cameras, studios, or actors. He emphasizes that media production is increasingly becoming a digital, programmable process, unlocking entirely new interactive and adaptive formats that will reshape how we work, learn, and communicate.